Search Engine Optimization


SEO stands for “search engine optimization”. In simple terms, it means the process of improving your website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely you are to grab attention and attract potential and existing customers to your business.

How does SEO work ?

Search engines like Google and Bing use bots to crawl pages on the web, go from page to page, collect information about those pages, and include it in an index. Think of the Index as a giant library where a librarian can display a book (or a web page) to help you find exactly what you’re looking for.


Our SEO success factors can be considered representative of aspects of user experience. This is how search bots accurately measure how well a website or web page can give the searcher what they are looking for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO professionals have to get to work. This is where we come in.

Our periodic table of SEO factors organizes factors into six main categories and weights, each based on their overall importance to SEO. For example, content quality and keyword research are key factors in content optimization, and crawling and speed are important factors in website architecture.


The recently updated SEO Periodic Table also includes a list of toxins that distract from SEO best practices. These are shortcuts or tricks that might have been enough to secure a high ranking in an era when engine methods were far less sophisticated. And they might even work for a while now, at least until they catch you.

We also have a new Niche section that dives into the SEO success factors behind three key niches: Local SEO, News/Publications, and Ecommerce SEO. Alors que l’ensemble de notre tableau périodique SEO vous aidera avec les meilleures pratiques, connaître les nuances SEO pour chacune de ces niches peut vous aider à prosperer dans les résultats de recherche pour petite entreprise, votre recipe blog et/ou votre boutique online.

Search algorithms are designed to display relevant and authoritative pages and provide users with an efficient search experience. Optimizing your website and its content with these factors in mind can help your pages rank higher in search results.

What is Search Engine Optimization ?


Search Engine Optimization (SEO) is the art and science of getting pages to rank higher on search engines like Google. Since search is one of the main ways people discover content online, higher search engine rankings can drive more traffic to a website.

On Google and other search engines, the results page often shows paid ads at the top of the page, followed by regular results or what are called “organic search results.” SEO traffic is often called “organic search traffic” to differentiate it from paid search traffic. Paid search is often referred to as search engine marketing (SEM) or pay per click (PPC).

How does SEO work ?

Search engines like Google use an algorithm or set of rules to determine which pages to show for a specific search query. These algorithms have become extremely complex, considering hundreds or even thousands of different ranking factors to determine your SERP rankings. However, there are three basic metrics that search engines evaluate to determine the quality and ranking of a website :

Links – Links from other websites play a key role in determining a websites ranking in Google and other search engines. The reason is that a link can be seen as a quality vote from other websites because website owners are unlikely to link to other low-quality websites. hosting websites

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